AI & Public Relations

While others are worried about the enslavement of mankind by robots and machines, as a PR professional and Content Writer, I want to be able to use AI as a resource in the field while we still control it. That is, if we are actually in trouble… Doubt it though, people watch too many movies.

ChatGPT is an advanced artificial intelligence language model that was developed by
OpenAI. Its primary function is to process natural language input and generate human-like responses to a wide range of questions and topics. ChatGPT is powered by state-of-the-art machine learning algorithms and is constantly learning and improving its abilities through exposure to a vast and diverse range of training data.

As a language model, ChatGPT is equipped with the ability to offer valuable insights and
guidance to individuals and organizations looking to improve their public relations strategies.
With its vast knowledge base and analytical capabilities, ChatGPT can help with PR in several ways:

- Crisis Communication
- Press Releases
- Content Creation

Now we're about to have some fun. Let's test it out!

Shocking, eh?

“Women belong in the kitchen.” This was to promote a scholarship for a culinary program for female Burger King employees, but as you can guess, that tweet did not go so well as many people took issue with the tweet's opening line, which they felt was sexist and inappropriate.

However, the tweet went on to explain that only a small percentage of chefs in the restaurant industry are women and that the scholarship program was designed to help address that imbalance. Despite this context, the initial tweet was widely criticized and led to a significant backlash.

Burger King UK deleted the tweet and issued an apology:

I will say, "This tweet has been deleted" always makes the original text 10x funnier. I hope that intern is doing well wherever he is right now.

The tool can provide guidance on crisis communication planning and help organizations develop effective strategies for managing negative publicity or reputational damage. By analyzing previous PR crises and examining industry best practices, it can help organizations develop tailored crisis communication plans that prioritize transparency, honesty, and accountability.

It has the ability to support in crafting effective messaging and communications strategies by analyzing data and monitoring media and social media sentiment. ChatGPT can help organizations identify the most effective messaging and communication channels, as well as develop tailored content that speaks directly to the interests and concerns of specific audience segments.

Dear valued customers and followers,

We would like to take a moment to address the recent tweet posted on our official Twitter account. The tweet was intended to draw attention to a scholarship program that we are proud to offer our female employees in an effort to address the gender imbalance in the culinary industry. However, we understand that the phrasing used in the tweet was insensitive and inappropriate. We would like to apologize for any offense or harm that the tweet may have caused.

At Burger King UK, we are committed to creating a safe, welcoming, and inclusive environment for all of our employees and customers. We recognize that our actions and words can have a powerful impact on the community, and we take that responsibility seriously. We are currently reviewing our communication protocols and training to ensure that incidents like this do not happen again in the future.

We appreciate the feedback that we have received from our customers and followers, and we are committed to taking steps to improve our communication moving forward. Thank you for your understanding and continued support.

Sincerely,

The Burger King UK Team

This is clear, concise and extremely apologetic about the situation and PR managers can draw inspiration to cater to their audience.

The tool can provide guidance on crisis communication planning and help organizations develop effective strategies for managing negative publicity or reputational damage. By analyzing previous PR crises and examining industry best practices, it can help organizations develop tailored crisis communication plans that prioritize transparency, honesty, and accountability.

It has the ability to support in crafting effective messaging and communications strategies by analyzing data and monitoring media and social media sentiment. ChatGPT can help organizations identify the most effective messaging and communication channels, as well as develop tailored content that speaks directly to the interests and concerns of specific audience segments.

Dear valued customers and followers,

We would like to take a moment to address the recent tweet posted on our official Twitter account. The tweet was intended to draw attention to a scholarship program that we are proud to offer our female employees in an effort to address the gender imbalance in the culinary industry. However, we understand that the phrasing used in the tweet was insensitive and inappropriate. We would like to apologize for any offense or harm that the tweet may have caused.

At Burger King UK, we are committed to creating a safe, welcoming, and inclusive environment for all of our employees and customers. We recognize that our actions and words can have a powerful impact on the community, and we take that responsibility seriously. We are currently reviewing our communication protocols and training to ensure that incidents like this do not happen again in the future.

We appreciate the feedback that we have received from our customers and followers, and we are committed to taking steps to improve our communication moving forward. Thank you for your understanding and continued support.

Sincerely,

The Burger King UK Team

This is clear, concise and extremely apologetic about the situation and PR managers can draw
inspiration to cater to their audience.

AI can assist in crafting press releases for organizations where a clear, effective
message needs to be communicated to the public. A press release is an important tool for
communicating information to journalists, media outlets, and the general public, and it is
essential to get the message right in order to maintain or restore the organization's reputation.
It can create compelling press releases that accurately reflect the organization's values and
intentions and can also help to identify the key messages that need to be conveyed, as well as the appropriate tone and language for the release.
Working hand in hand with a PR professional, it can provide suggestions for distribution
channels and strategies to maximize the reach and impact of the release.

Here is another piece of inspiration PR professionals can use, computed by the model:

[Insert Company Logo]

FOR IMMEDIATE RELEASE

Burger King Launches Culinary Scholarship Program for Female Employees

[City, State] - Burger King is proud to announce the launch of the "Burger King Scholars – Women in Culinary Leadership Scholarship" program in partnership with the James Beard Foundation. The program aims to support female Burger King employees who are passionate about pursuing careers in the culinary arts.

The scholarship program is part of Burger King's commitment to providing opportunities for its employees to grow and develop professionally. With this scholarship, female employees have the opportunity to receive funding to pursue a culinary program of their choice.

"We're thrilled to support our female employees who are passionate about advancing their culinary careers," said [insert name], Burger King's CEO. "We recognize the unique challenges women face in the culinary industry, and we're committed to helping break down these barriers by providing access to education and training."

The "Burger King Scholars – Women in Culinary Leadership Scholarship" program is open to female employees of Burger King who have worked at least six months in a restaurant. Eligible applicants must be accepted or currently enrolled in a culinary program.

Applications for the scholarship will be accepted until [insert date]. Scholarship recipients will be announced in [insert month and year].

For more information about the scholarship program and how to apply, visit [insert link to application website].

                                                                  ###

About Burger King

Founded in 1954, Burger King is one of the world's largest fast-food chains, serving millions of customers every day in over 100 countries. The company is committed to providing high-quality food and excellent customer service.

Media Contact:

[Insert Name]

[Insert Phone Number]

[Insert Email Address]

ChatGPT can help with PR content creation by generating high-quality, engaging, and informative content that accurately reflects the organization's values and intentions. This can include writing blog posts, articles, social media updates, press releases, and other types of content that help to communicate the organization's message to its target audience.

Furthermore, ChatGPT's language generation capabilities can be a valuable resource for organizations seeking to create high-quality content that effectively communicates their message to their target audience. It can help organizations to save time and resources, while ensuring that their content is engaging, informative, and aligned with their overall PR strategy.

Here is a tweet that the program said Burger King should have put out. Instead of clickbait misogyny:

This is much better and more positive. It also included relevant hashtags to align with the objectives of the scholarship program. Had they put out something like this, they would have 100% gotten a more positive response from their audience, and better sold their idea.

This could be the future of PR if we harness it and use it correctly. A downside to this is that companies can be extremely disingenuous if they just use AI to speak to their audiences instead of using it for insight and inspiration.

Because that is what this is. A tool, a resource. From reading this, you can tell that a human (me) wrote this, even though I teased at it earlier.

When you work well with the resources you have, you can put out quality content for everyone to enjoy.

On that note, please enjoy this poem about the Burger King situation, composed by ChatGPT and Michael Adebija

In a moment of haste, a tweet was sent,
And soon after, it caused quite a dent,
Burger King, a brand with a name so strong
Found themselves in a situation so wrong.

On Women's Day, they made a quip,
But the message they sent, began to slip.
They belittled the role of women, in culinary art,
And soon enough, it ripped them apart.

The backlash was fierce, as people took note
Of the words that were tweeted, with a derogatory quote.
Burger King realized their mistake too late,
And tried to save face, get out of that state.

With a press release, they sought to atone,
And apologized for the message they'd shown.
They recognized their error, they took the blame,
And vowed to do better, never repeat the same.
In the end, Burger King learned well,
To think before they tweet, and not just quickly sell.
For in the world of social media, it only takes one mistake,
To cause a PR crisis, and for your reputation to break.
- Michael & ChatGPT

Let us know what you think! And if we should have named this “The Burger King Blunder.”